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Banks today face a world of competition and opportunities.
Traditionally, banks and financial institutions have reached
their customers through the use of branch networks. However,
a number of factors have led banks to rethink their channel
marketing strategies. These factors include:
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Rapid growth of the Internet |
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Demands on time as a limited
resource |
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Rising branch real estate
expenses |
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Changing HR and IT infrastructures |
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Fierce competition |
These changes require banks to provide services to their
customers anytime, anywhere, anyhow - in effect, creating
branchless, borderless banks. Becoming a successful player
in the New Economy requires a plan, a strategy, and methodical
execution.
Banks of all sizes are competing for the same pool of customers.
Here are some questions to consider:
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